Keller, TX // 2005-2013
Defined the brand strategy and managed the design direction for all client engagements. Guided the creative and digital teams to develop interactive and traditional creative campaigns. Partnered with startups, and established companies as well as an on-site consultant for mid-sized to large digital and traditional agencies.
CREATIVE DIRECTOR // RadioShack
Fort Worth, TX // 2001 – 2005
Co-managed and led a 30 person creative department and was responsible for the oversight of creative processes; the ideation, presentation, and execution of campaigns; the profitability and creative quality of client projects; and the operational readiness of the Creative Team, all in fulfillment of the RadioShack brand promise.
ASSOCIATE CREATIVE DIRECTOR // TracyLocke
Dallas, TX // 1996 – 2000
Created multiple campaigns for Pizza Hut, Pepsi and Harrah’s Casinos for their National and Field accounts. Helped ideate new snack products for Frito-Lay and Tequila and Saki bottle designs for Brown & Foreman. Developed online/direct campaigns for GTE/Verizon.
SENIOR ART DIRECTOR // JohnsonRauhoff
St Joseph, MI // 1994 – 1996
Designed a multi-faceted trade kit for the Rogaine OTC Launch. Partnered with research, technical and illustration teams to develop the branding for all Whirlpool and KitchenAid guides. Developed promotional campaigns for a host of pharmaceutical clients including Alka-Seltzer, Ensure, Bayer and Motrin.
ART DIRECTOR // Point Communications
Dallas, TX // 1990 – 1994
Shot stats. Set Type. Cut amber. Learned the ropes.
EDUCATION // Texas Tech University
BFA Design Communications // May 1990